InnovAsian Brings Sweet Heat to IDDBA with New Korean-Style Fried Chicken

TUKWILA, WA, May 18, 2026 /24-7PressRelease/ — InnovAsian, a leader in Asian-inspired prepared foods, will debut its new Korean-Style Fried Chicken and showcase its portfolio of fully cooked, flash-frozen entrée kits, rice, noodles, and appetizers at the 2026 International Dairy-Deli-Bakery Association (IDDBA) Annual Seminar and Expo (Booth #4632).

“Korea has captured everyone’s attention from entertainment to music to food. We are already seeing dynamic Korean-Style flavors in grocery aisles and restaurants and it’s just a matter of time before quick serve and fast casual chains jump on the Korean flavor craze,” shares Jeff Anderson, Director of R&D at InnovAsian.

InnovAsian’s New Korean-Style Fried Chicken
This deli-ready protein meets the growing demand for globally inspired foods. The secret to the crisp texture is a special coating system made with rice flour and a flavorful Korean-style dry seasoning.

Paired with a bold gochujang glaze layered with Korean red pepper, garlic, sesame, and soy, this item will stand out, whether for grab & go meals, hot bars or behind the glass merchandising in the deli. Continues Anderson, “Gochujang has such a “sneaker” taste! Each bite is bright and bold with flavor, I absolutely have found that as soon as I start thinking about this chicken and sauce combination, I begin to crave it!”

A Recipe for Success for Deli Operators
Nearly 4 in 10 grocery shoppers are interested buying Asian dishes from the deli, with Gen Z and Millennials driving demand. (Source: FMI – The Food Industry Association, as reported by Deli Business)

But rising demand comes with operational challenges including labor constraints and consistency. “The biggest challenge, and something we take pride in, is to create deli items with easy to execute cooking instructions. We make it easy for deli teams to deliver a consistently great experience. We do that with straightforward cooking methods that reduce labor and time, so shoppers or flavor seekers can enjoy the same meal experience time and time again,” shares Anderson. “In addition to easy prep and training support, our premium, fully cooked, all-white meat tempura chicken is ready-to-eat and crafted with a double-battered, double-fried coating for maximum crispiness and better hot hold experience.”

InnovAsian Prepared Foods at IDDBA:

• NEW Korean-Style Fried Chicken: Features crispy dark meat chicken with Korean-style gochujang glaze and sesame seeds
• General Tso’s Chicken: White chicken meat tempura and a spicy Asian-Style BBQ sauce with sesame seeds and chili pepper flakes
• Vegetable Fried Rice: Long grain rice with carrots, green peas, leeks, and scrambled egg
• Vegetable Lo Mein: Chinese-style noodles, cabbage, onion, broccoli and carrots tossed in a savory sauce
• Sesame Orange Chicken: White chicken meat tempura with a sweet and savory sesame orange sauce and sesame seeds

For pricing information and to talk to a sales representative from InnovAsian please contact Turner Goodwin by email TurnerG@InnovAsiancuisine.com or phone 615-943-4500.

About InnovAsian Cuisine Enterprises Inc.
InnovAsian, a subsidiary of Nichirei Foods Inc., is a leading provider of delicious frozen Asian-inspired meals, appetizers, and side dishes made for easy preparation and memorable mealtimes. InnovAsian is committed to providing flavorful, convenient meals for busy households across the United States.

Learn more at Eatinnovasian.com.

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