New Book Rooted and Rising by Bukky Osifeso Invites Women to Come Home to Themselves While They Continue to Grow

NEW YORK, NY, August 04, 2026 /24-7PressRelease/ — For millions of women, success is measured in what the world can see. A thriving career. A full calendar. A capable, competent life that appears effortless from the outside. Yet behind those visible accomplishments, many quietly carry exhaustion, invisible labor, and the growing sense that somewhere along the way, they lost touch with themselves.

In her debut book, Rooted and Rising: Building a Life That Holds You While You Grow, author Bukky Osifeso offers a different invitation. Rather than asking readers to work harder, hustle louder, or achieve more, she extends an unusual promise for a book in this category. She is not here to ask women to do more.

“I did not write this book to ask women to do more. I wrote it to say something quieter, that the woman the world sees and the woman in the quiet can, and should, finally be the same person,” Osifeso says. “Every chapter of this book opens with a proverb from my Yoruba tradition, the wisdom of my mother and the elder women who raised me, because I did not want to write about coming home to yourself while reaching past my own inheritance to do it.”

A BOOK ROOTED IN CULTURAL LINEAGE
What most distinguishes Rooted and Rising from other books in its category is its cultural architecture. Osifeso, a Nigerian-American writer of Yoruba heritage, opens every chapter with a Yoruba proverb passed down from her mother and the elder women in her family. An appendix at the back of the book, The Yoruba Proverbs in This Book, gathers each proverb again with its deeper meaning, cultural context, and the story of how the author encountered it.

Proverbs woven through the book include Ìka ò dọ́gba (“the fingers are not equal”), Ìwà l’ẹ̀wà (“character is beauty”), and Àkókò l’ọba òtítọ́ (“time is the king of truth”). The book positions Osifeso not as an author reaching for borrowed wisdom, but as a steward bringing forward her own tradition for a global readership.

WRITTEN FOR SIX WOMEN
Osifeso deliberately structured the book to hold space for six distinct readers: the searching woman who has arrived at success but feels disconnected from herself; the arrived woman who has done the work and simply wants to be seen without qualification; the climbing woman still on the rise who wants to grow without abandoning herself along the way; the quiet builder whose full life was never a corner office; the uncharted woman who is not a wife, not a mother, and not on any conventional timeline; and the space-holder, the coach, facilitator, or leader who brings books to retreats and creates space for conversations that matter.

“All of these women are, in many ways, the same woman at different points on the same journey,” Osifeso writes in the book’s introduction. The framing has made Rooted and Rising particularly well suited for book clubs, women’s circles, corporate women’s networks, and leadership retreats.

A NEW LANGUAGE FOR WOMEN TIRED OF THE OLD ONE
Throughout the book, Osifeso introduces a framework she calls “Let Them. And Let Me.” Building on Mel Robbins’ widely known “Let Them” theory, Osifeso extends the phrase with her own contribution: “Let me choose a pace that keeps me well. Let me be loving without being limitless. Let me live this life as though it actually belongs to me.”

The book also features Sena, a composite character whose journey reflects the experiences of many women balancing careers, families, leadership, and personal aspirations. Through Sena’s story, and through Osifeso’s own reflections, the book offers language for feelings many women have carried without words: “You can love your life and still feel overwhelmed by it.” “Friendship should feel like coming home, not like a performance review.” “What is mine to carry, not what I can carry, not what I have always carried, but what is truly mine?”

Each chapter also includes a “Practice to Carry” box, a compact, self-contained tool the reader can return to whenever she needs it. Practices include The Invisible Load Inventory, The Guilt Diagnostic, Language for the Clean No, and What Is Mine to Carry?

A TIMELY CONVERSATION
Rooted and Rising arrives at a moment when public conversations about burnout, women’s mental health, the mental load, and the demand for cultural specificity in personal development publishing have reached a new intensity. As readers move away from generic wellness advice toward books that carry cultural depth and specificity, Osifeso’s contribution offers a substantive addition to a category that has often lacked either.

The book’s central line, drawn from its closing chapter, captures its essential argument: “You don’t rise by leaving yourself behind. You rise by standing fully where you are.”

ABOUT THE AUTHOR
Bukky Osifeso is a Nigerian-American writer of Yoruba heritage, raised on the proverbs of her mother and the elder women in her family.

Over the last twenty years, she built her career inside some of the world’s most recognized organizations, including Amgen, Netflix, and Disney, before founding The TAG Group, an AI native People Strategy consultancy that brings senior People leadership to founders and executive directors who need it but cannot justify a full-time hire.

Osifeso is a wife of nearly seventeen years and a mother of three. For three years running, she has kept a daily practice of walking, no exceptions, a discipline that has shaped both her thinking and much of the book. She lives in California with her family.

Review copies, interview requests, and speaking inquiries are welcome. Ms. Osifeso is available for podcast interviews, print and online features, keynote engagements, and book club appearances.

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